keeping it small: size matters to me

When I started pet sitting full time, I initially tried any advertising I could think of. In order to build an initial client base, I threw lots of time and money down every conceivable avenue, only to receive very little in return. I learned quickly that networking and building relationships in the community was the fastest and best way to build my client base. Though we're always accepting new clients, we're now a manageable size, considering it's basically just myself and one other sitter. I prefer to keep it small because, well, let's be real: I'm a control freak. That, and I love the fact that I know each of my clients very well. They are almost like family. We partner with our clients to make sure their pets get the best care. Many of our clients have been with us since the beginning in 2005, and we're so grateful to have these relationships that often last through multiple "generations" of pets.

We now build our business primarily from client and community referrals, which is the best way to go for us. Just as our clients want to have the best pet sitter in all the land, we want to have the most awesome clients. By gaining new clients through referrals and spending time in the community, we can more readily trust that this will be the case, and they usually feel very comfortable knowing that a trusted source has said we're the best.

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Because we value referrals so highly, we offer our clients an ongoing, graduated referral reward that gets better each time the referred client uses our services. Our client who is kind enough to refer to us gets rewarded over and over! It's been a great success for us, and it's a good feeling to know that we can say thank you to those who spread the word about Well Minded.

Growing our business this way allows us to create a family bond with our clients. I love that when a client's name pops up on my phone, I know exactly who they are and who their pets are. Size does matter. And we prefer to keep it small.

the big, bad world: enter, ThunderShirt, part 1 (Rex)

There's a lot to be afraid of in this world. I have heard amazing things about the ThunderShirt. Though I'm thankful my dog does not suffer from anxiety issues, I really wanted to find out what all the buzz is about. The product line has expanded since the company's inception, but their flagship product is the ThunderShirt for dogs, which, according to thundershirt.com,

uses gentle hugging to calm your dog or cat. With its patented design, ThunderShirt’s gentle, constant pressure has a dramatic calming effect for most dogs and cats if they are anxious, fearful or overexcited. Based on surveys completed by over two thousand customers, over 80% of dogs and cats show significant improvement in symptoms when using ThunderShirt. ThunderShirt is already helping hundreds of thousands of dogs and cats around the world and is recommended by thousands of veterinarians and trainers. How does ThunderShirt work? Experts believe that pressure has a calming effect on the nervous system, possibly by releasing a calming hormone like endorphins. Using pressure to relieve anxiety in people and animals has been a common practice for years.

Could it be true? I asked around, and one of my clients, Leah, was happy to sing ThunderShirt's praises. She rescued her pooch, Rex, from a year of neglect, where he had very little contact with people, and no contact with other animals. Since it was the first year of his life, she had to start over with him. "While he is very intelligent," she explained, "the world doesn't quite make sense to him." Leah helped Rex become happier and healthier, but there were still things that scared him and caused him stress. She sought the help of a behaviorist who taught Rex coping techniques that he used–and still uses–to his benefit. The techniques helped Rex work through the stress, but the stress, itself, was still there. Leah decided to try the ThunderShirt to minimize Rex's stress. She admits that she was skeptical, but was familiar with the use of pressure vests for people with autism, so she was willing to give it a try. She started by putting it on Rex for brief periods absent of stress, and by the second or third time she put it on him (calling it his "shirt" each time), he was comfortable with it. Soon after, a large monsoon–a major stressor for Rex–rolled through. Leah noticed Rex beginning to get anxious, so she asked him if he wanted to wear his "shirt." He gave her his "yes" response. Leah explained,

He calmed down long enough for me to slip the ThunderShirt onto him...it didn't seem to be helping. However, when I asked him if he wanted me to take off his 'shirt' and started to take it off, he gave me his 'no' response...After the storm had passed, he positioned himself as he had when I put the vest on him, clearly ready for it to be removed, so I asked him if he wanted me to take his 'shirt' off, and got a 'yes.'

As monsoon season goes here in the Phoenix area, she soon experienced a similar situation with Rex. She saw even more improvement when using the ThunderShirt.

The third monsoon of the season approached, and, this time, Rex recognized the benefit of the ThunderShirt, himself. He found his "shirt" and brought it to Leah, asking her for help. Leah reported that it didn't calm him 100%, but she saw definite improvement.

She started putting the ThunderShirt on Rex whenever there was a stress trigger. He really liked wearing his "shirt" at these times, as tightly as Leah could get it. She reported that if it wasn't tight enough, "he would stay put, waiting for me to fix it." Smart guy!

Then New Year's Eve rolled around. Leah recalled,

Fireworks are one of the things that stress him out, and between the various local fireworks (shows) and neighbors with fireworks, there were BOOMS galore. At first, I had forgotten to put his ThunderShirt on him, and he was very stressed. He was running laps of stress through the house, barking and generally agitated. Once I remembered...I asked him if he wanted his 'shirt' and got a 'yes!' So I grabbed his ThunderShirt and put it on him. He gave me a big kiss and laid down on the sofa next to me, and within a few minutes, he was enjoying a nice calm nap, as the fireworks continued.

Rex relaxing in his Thundershirt as New Year's Eve fireworks explode. (Client-submitted photo.)

Rex continues to have success with his Thundershirt. After hearing his story and others, I decided I wanted to see for myself. Stay tuned.

Smarty-pants cutie-pie Rex and his BFF, the Thundershirt. (Client-submitted photo.)

Disclaimer: I received a complimentary ThunderShirt in exchange for my honest opinion.

this weekend's paper towel

You might think me insane, but hear me out. I've mentioned it before. Our family has not purchased or used paper towels for nearly three years. Before making this change, I would watch my boys splash their hands with water, consider it a thorough wash job, then rip off half a dozen paper towels, delighting in how fast the roll pirouetted around the holder.

One day we ran out of paper towels, and I didn't feel like going to the store. We had to make do with cloth kitchen towels to dry our hands and clean-up rags to, well...clean up! Guess what happened. We survived!

I didn't buy paper towels on my next shopping trip, and I announced to the family that we were going to try a challenge: one month without paper towels. I got some grief. Fast forward three years later, and it's second nature to the whole family. We don't buy paper towels.

Can you imagine how many trees we've saved? I'll have to give my boys most of the credit, there. Can you imagine how much money we've saved? I'm not one for facts and figures, but I'm guessing enough for a few evenings of family entertainment.

During this busy holiday weekend, I'm caring for quite a few critters. I wash my hands frequently: two to three times per visit, I'd say, depending on when the dog was last bathed or how dirty the litter box is. I can usually find a kitchen towel with which to dry my hands, but when I can't, sometimes I'm forced to use paper towels (not being the type to snoop in drawers).

At one client's home, this is this weekend's paper towel:

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I started caring for the pets on Friday afternoon, and at three visits per day... this baby has now been used at least a dozen times to dry my clean hands. When I'm finished with it, I just lay it out flat, like so, and it's all dry and ready to go again on my next visit.

It's the little changes that make a difference.

kids and animals: instilling respect

My children have been junior pet sitters at Well Minded since before they knew they were junior pet sitters, traveling with me to care for all kinds of animals from typical house pets to reptiles, to farm animals. In addition to teaching them that our clients' homes are to be respected in every way, I have taught them how to treat animals and how to be safe around them. At ages six and four, my children can read animal language better than most, so I feel confident and secure in their ability to practice self control and gentle love. Even so, the most important rule for children and animals is to never leave them alone with an animal, especially if that animal is unfamiliar to them. I must confess that I do leave my children alone with our animals–a risk I am willing to take since I feel that I can trust all parties. Both animals and children are unpredictable, however, so I realize that there is always a chance something could go wrong. I never leave my children alone with a client's pet, both for the safety of the pet and my children.

Teaching children how to behave in various animal encounters is not only important for their safety, but also for the animal's safety.

You obviously don't want your child to pull a tail or hit an animal–these things should be easy to teach, unless your child has a bit of Lucifer inside, in which case, it's best so steer clear of animals until an exorcism can be performed. Assuming your child's soul is pure with delightful intentions, here are a few suggestions:

• I recommend exposing your child to animals at an early age, if only just to observe. The more your child sees animals, the more comfortable and familiar they will be with animals. And I don't just mean picture books. Make sure your child is comfortable around all family pets, and vice-versa. Take your baby to the zoo and talk about the animals. Take opportunities to interact with friends' pets.

• Talk to your child about how the animals feel in a given situation. Jumping next to a napping cat may produce a reaction in the cat that is hilarious to the child, but the cat has been startled and will most likely steer clear of the child in the future, breaking a possible bond. Explain that the cat feels scared and startled. Most children are born with a natural compassion for animals. If that tendency is fostered, it is easy for a child to respect an animal's feelings and space.

• Model good behavior around animals, and explain what you are doing, even if it seems mundane. "This dog likes it when I pet him from the top of his head to the middle of his back. He doesn't like his nose touched. I'm going to pet him the way he likes it so that we can be great friends."

• No matter the situation, children need to be calm around animals. Unless it's a game of fetch in the backyard with the family dog, keeping a calm, confident energy around all animals is important. Animals pick up on human energy in an instant and are often leery around children making erratic movements, squealing, or being careless. Kids will be kids, and I don't want to take all the fun out of being around an animal, but if treated with respect and care, an animal will show you it's best side, which is much more fun for everyone.

• Teach your children how to restrain themselves around animals. All kids want to do is touch and pet and love, with the best of intentions, but some animals can be shy or standoffish, or even scared. Pushing the animal to interact is a big mistake. I teach my children to be calm and ignore a barking dog. I teach them not to chase a cat who wants privacy. And with enough practice, they have grown to restrain themselves on their own.

• Learn about and teach your children animal language, even if it's just the basics. What does a cat's hiss mean? Why is the dog's hair standing on end? Why did the tortoise pull into his shell? All of these are warning signs and children should be taught to recognize them.

Children and animals go together like pb & j. Foster your child's natural curiosity. If you take every opportunity early on, your kids will grow to love animals and treat them with the respect they deserve.

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Original content by well minded word.

our sidekick, "barf bowl"

The single best thing about working from home as a professional pet sitter is that I get to be with my kids. That's only a problem when one of them is sick, because I can't call in sick to play nurse for the day. Porter woke up at precisely 4:43 a.m. this morning, barfing his brains out. No school. Instead, he gets to go to work with mommy. Thankfully, this mostly means we get to cuddle on the couch while I work away on the laptop, but today we had to venture out to see a few animals. The poor guy didn't want to go at all, and asked if I could call someone to take care of him, but with such short notice, that just wasn't a possibility. So we ventured out with our sidekick, "barf bowl" and completed our visits.

Oh, and if I saw your animal today, rest assured that he saved the actual barfing for when we were just blocks away from home.

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